Behind-the-scenes: The making of FFJ for a Friend
Get your order in soon!
We’re down to the last 10 days (or so) to order an FFJ for a Friend holiday package: 25% off an annual subscription to Feminist Food Journal, plus a hand-printed tote bag and handwritten card from the editors sent to any address in the world. Read on to hear about how we’re producing them and why, and what else we’ve been up to.
Isabela here — it's been a wild and rewarding first year here at Feminist Food Journal. Zoë and I want to thank you for your readership and support across MILK, WAR, and SEX. The best thing about 2022 was realizing how many other people value feminist perspectives on politics, society, and culture through the lens of food.
I recently travelled from Barcelona to Berlin to meet Zoë for our end-year strategy summit (which sounds fancy but was really just us sitting around a table in fuzzy pants, eating popcorn and frequently deviating from our agenda). It was wonderful to get the chance to take stock of what went well and what didn’t go so well in person, even if it was -6C outside and the temptation of warming up at Berghain derailed the second day of our summit (😬). I’m a big fan of the flexibility that comes with remote work but sometimes face-to-face inspiration is really helpful, especially when it comes to making big decisions. And I’ll take any excuse I can get to see Zoë.
We hoped to hit 1000 subscribers by the end of the year, and while we didn’t quite get there, we aren’t too far off and feel more than ever that for us, slower, organic growth is the way to go. We have content queen Sigríður Gyða Héðinsdóttir1 now helping us out with social media (keen eyes will notice that our posting rate has had an uptick of approximately 1000000000%) and we’re otherwise focusing on switching up our publishing model (exciting changes will be coming in the new year!) and making/sending our FFJ for a Friend holiday package for the second year in a row.
FFJ for a Friend means that our paid subscriptions are 25% off for the holidays, and on top of that, we're throwing in a few bonuses:
👜 An FFJ tote bag, hand-printed and designed by the amazing Zoë
💌 A hand-written holiday card from the FFJ editors, featuring one of our illustrations
Just like last year, we'll send these anywhere in the world. Unlike last year, you now have two choices for the tote and card: SWEET, with a cute normal print, or SEXY, a mildly naughty print (to celebrate our SEX issue). Recipients will get all the other paid subscriber perks, like invitations to community-only events and paywalled newsletters (including our feminist holiday recipes, which will be back again later this year!).
WATCH ZOË PRINT THE SEXY TOTES AT STATTLAB
Why purchase FFJ for a Friend? We’re committed to making our magazine accessible to as many people as possible, so we paywall very little of our work. Our operations are therefore made possible by the support of readers who pay for subscriptions, in turn allowing us to pay writers from all over the world to tell their stories. This holiday season, you can support our goal to keep growing FFJ by becoming a paid subscriber — or gifting a subscription to a friend if you are one already. It would really mean the world to us, as every package goes a long way in making our second year of publishing that much easier. Plus, we honestly have a ton of fun writing the cards.
You can find more information about how to gift a friend in FFJ holiday package in our last newsletter below. Essentially, you just need to gift a subscription (or purchase one for yourself), and email us the address where you’d like your goodies mailed. Get in touch with us at firstname.lastname@example.org if you have any questions.
As always, we’re so grateful for your support and hope to keep bringing you stories that make you think into 2023 and beyond.
Better known to her friends as Sigga, and if you’ll indulge me in one related aside: in October 2020, I inadvertently exposed Sigga to COVID-19, and because this was back in the days when health agencies were still following up on contact tracing, I named her as a close contact but then had to try and spell her full name (in German) out on the phone to the agent. It was a total disaster, but it did offer one bright moment of humour in an otherwise dark time.