Behind-the-Scenes: Merch mania

Zoë makes "ultra-limited edition" totes

Welcome another edition of our behind-the-scenes newsletter. Once a month, we’ll be sharing an insider’s look at Feminist Food Journal (FFJ) with our paid subscribers. This month, Zoë takes you behind the scenes of FFJ’s merch-making adventures.

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I am big into gifts, especially around the holiday season, which for my family means Christmas. I get it from my mum. We spend all year picking up little things here and there for the people we love so that when the gift-giving season arrives, we’re not scrambling to buy whatever the store happens to have in stock that day. Isabela loves the story of one particularly manic gift-buying episode of mine when we were on holiday together in France last summer.